Repulsion towards Putin

A total of 3000 thousand angry comments, joking follow-up articles with writers pretending to be a Russian President, and counting. All this skirmish and public revolt is a result of Putin's recent "Plea for Caution" from Russia, warning Americans about Syria and possible U.S. troops deployment despite the U.N. recommendations. There is only one thing missing from the discussion of PR tactics employed by the President Putin, namely, the assessment of him as a spokesperson for the cause of the U.S. non-involvement.

As President Putin said: "There are big countries and small countries, rich and poor, those with long democratic traditions and those still finding their way to democracy. Their policies differ, too. We are all different, but when we ask for the Lord’s blessings, we must not forget that God created us equal." Conversely, one could say that with regard to the effectiveness of one's skills as a spokesperson for a great cause, not all CEOs are created equal. And the frustrations of Putin's target audience with him as a messenger of peace represent a living proof of that. Probably Mahatma Gandhi and Nelson Mandela would have performed so much better in this role. But not Vladimir Putin.

"Supporting" the fight for ideals you do not share. Revolt of national pride in media?

Think about patriotism. Even if people disagree with the things done in the name of their country, would they be able to object this country's position on the issue in public? Would they be able to criticize strategic communication efforts on the part of the government? What if your son or daughter is serving in the army of this country, fighting for the wrong ideals? (From your standpoint, that is).

In their series of articles about patriotic mothers and patriotism, Karen L. Slattery and Ana C. Garner, while elaborating on the portraits of patriotic mothers, are not far away from the conclusion that patriotism, alongside nationalism, could also be considered a form of civil religion. Dying for your country is considered to be a good thing for the pride of your family (here, death is depicted as one of the ways to be involved into the "institutionalized set of beliefs about nation's past, present, and future"). Dead soldiers get commemorated with awards and titles (here, patriotism is rewarded with a specific set of rituals).

The media as a promoter of the sacred qualities of beliefs and rituals contributes to strengthening the links between patriotism as a feeling and patriotism as civil religion. In general, the mainstream media portrayed the mothers of soldiers as patriotic, as women who followed the patriotic line of thought promoted by the government. At the same time, contrary to the general belief, constructed by the mainstream media, while mothers who had their children serving in the army were supportive of their children, their opinions on the war varied.

Think about patriotism again. Think about armies that fight for the purpose of serving their country. The war of the U.S. in Iraq and Afghanistan. "Fighting the threat of weapons" was one of the justifications provided, even though none were actually found. The war of Iraq vs. Iran in the late 1980s and early 1990s. "Fighting for the Islamic Republic of Iran" was one of the justifications provided, even though starting from 1982, Iran regained all territories lost previously to Iraq, but the war still continued until 1988. However, dying for the country was considered good for the pride of the family, according to the official position of the government of Islamic Republic, supported by the mainstream media. If the soldiers were killed in the war, they were martyred. Martyrdom after fighting for one's country could be considered the pinnacle of patriotism mixed with religion. Here, civil religion as patriotism, comes very close to the state religion. The opinions on martyrdom within Iranian society vary, but the depiction of patriotic feelings connected to martyrdom whenever possible is the mainstream media response to this issue.

The question pops up: What other feelings could provoke the development of phenomenon into civil religion? What does it take for something which was considered to be civil religion to be developed into religion?