A total of 3000 thousand angry comments, joking follow-up articles with writers pretending to be a Russian President, and counting. All this skirmish and public revolt is a result of Putin's recent "Plea for Caution" from Russia, warning Americans about Syria and possible U.S. troops deployment despite the U.N. recommendations. There is only one thing missing from the discussion of PR tactics employed by the President Putin, namely, the assessment of him as a spokesperson for the cause of the U.S. non-involvement.
As President Putin said: "There are big countries and small countries, rich and poor, those with long democratic traditions and those still finding their way to democracy. Their policies differ, too. We are all different, but when we ask for the Lord’s blessings, we must not forget that God created us equal." Conversely, one could say that with regard to the effectiveness of one's skills as a spokesperson for a great cause, not all CEOs are created equal. And the frustrations of Putin's target audience with him as a messenger of peace represent a living proof of that. Probably Mahatma Gandhi and Nelson Mandela would have performed so much better in this role. But not Vladimir Putin.
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